This full lesson covers A3 of Unit 17: Digital Marketing. The lesson includes; Personal computers Smartphones Tablets Games consoles Learners will explore how these devices deliver digital communication to their target audience, the pros and cons of each and more. The lesson contains several tasks and links to external media to engage learners. The lesson concludes with a large group task where learners have to devise a strategy for a new Batman movie. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B4 of Unit 17: Digital Marketing. Areas covered include; Benefits of online advertising; Cost Measurability Formatting Targeting Coverage Speed Concerns of online advertising; Banner blindness Illegal activity Display variations Ad blocking Data security Consumer location tracking Spam The lesson contains links to external media and several tasks to engage learners.

This full lesson covers C1 of Unit 17: Digital Marketing. The lesson is highly practical and is centered around a new fitness clothing brand. Areas covered include; Setting objectives Target segment Brand persona Competition Resource identification Implementation planning and testing Measurement against targets Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 of Unit 17: Digital Marketing. Areas covered include; Marketing objectives Integration into the marketing and promotional mixes Anticipated returns The lesson is highly practical and revolves around a brand new fitness brand. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B2 of Unit 17: Digital Marketing. The lesson centers around a wooden furniture business case study. Areas covered include; Digital Strategies to Meet Set Objectives Content Marketing (Relevance/Pressure to Keep Refreshed) Paid search advertising Search engine optimisation (SEO) Social media marketing Video marketing/Vlogging Email marketing Mobile applications (apps) QR codes Responsive website design The lesson contains links to external media and several tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A2 of Unit 22: Market Research. The lesson explores; Qualitative and Quantitative data Primary research Secondary research Internal sources of information External sources of information The lesson contains several links to external media and tasks to engage learners. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 of Unit 17: Digital Marketing. The lesson follows a case study based on a eco-friendly wedding business. Learners will apply the knowledge presented to the given case study throughout the lesson through a series of tasks. Areas covered include; Lead generation Brand awareness Customer retention The lesson contains mini tasks and large tasks, working in groups. This includes creating an Instagram account for a business and designing content.

This full lesson covers B1 Planning Stage of Unit 22: Market Research. The session includes; Problem definition. • Set research objectives. • Budget. • Determine what data is to be collected. • Methods to be used: o secondary and primary o quantitative and/or qualitative. Pilot questionnaire design: o question type o sequencing o length of questionnaire o avoiding bias o relevance of questions to objectives. • Pilot sampling plan. • Probability sampling: o random o systematic o stratified o cluster. • Non-probability sampling: o quota o convenience o observation. • Sample size and effect on confidence levels. • Pilot research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers A3 Appropriateness of Choice of Research of Unit 22: Market Research. The session covers; Cost Accuracy Time lines Response rates The lesson contains links to external media and several tasks to engage learners.

This lesson covers B2 Implementation Skills for Unit 22: Market Research. The session covers; • Review of pilot primary research. • Final questionnaire design. • Final sampling plan. • Data collection, primary and secondary Please note, this lesson continues on from my B1 lesson named Plan Stage. I recommend that this lesson is purchased as part of a bundle for continuity. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 Statistical Analysis and Interpretation of Primary/Secondary Research, including; Data analysis/interpretation: arithmetic mean, mode, median range and interquartile range standard deviation time series scatter diagrams and trends. Interpretation of secondary research. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers B1 Management and Leadership Styles of Unit 6: Principles of Management, including; Autocratic. • Democratic/participative. • Paternalistic. • Laissez-faire. • Transactional. • Transformational. • Charismatic The lesson includes links to external media and several tasks, including case study activities.

This full lesson covers C3 Value of the Information for Unit 22: Market Research. This lesson includes; Limitations of the research: o sufficiency o accuracy o bias o subjectivity o reliability of sample. Recommend improvements to the process. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C2 Presentation of Research Results for Unit 22: Market Research. The session includes; • Reports, tables, graphs. • Presentation of conclusions and recommendations. • Awareness of audience type Images removed for copywrite reasons, you will need to add your own images e.g. business logos.

This full lesson covers C1 of Unit 6: Principles of Management on the BTEC Level 3 Business programme. Areas covered include; Human resources as a factor of production. • Labour market analyses. • Forecasting labour demand. • Sources of information available to conduct labour market analyses. • The link between business planning and human resources. • The impact of globalisation on human resource planning.

This full lesson covers A1 Enterprise and Purpose for Unit 3: Enterprise and Entrepreneurship in eSports. The lesson covers; • Different types of esports enterprises, including: o playing: individual gamers, teams, shoutcaster, host, coaches, admin and referees o product: managers, developers, broadcasters and producers o analytics: analysts, coaches o marketing: PR executives, sales and partnership managers, social media managers, community managers, event managers o management: agents, teams, individuals o content: creators, publishers, journalists, streamers, distributors o support: solicitors, statisticians, finance, player ancillary services, team logistics. • Types of enterprise: start-up, lifestyle, social enterprise, franchise, internet only. • Legal formats for enterprise: sole trader, partnership, limited partnership, private limited company (Ltd), public limited company (PLC). • Compliance: preventing fraud, law and regulations, intellectual property, copyright, HMRC. • Purpose, e.g. to make a profit, survive, expand, maximise sales, provide a service, being ethical, increase followers/users or increase brand awareness. Images removed for copywrite reasons, you will need to add your own images e.g. business logos.